LAUNCH - VMLY&R

Vaccines - and questions about them - have been with us for more than 200 years. What a wonder to think that millions of lives have been saved because of them.

LAUNCH - VMLY&R

You can’t hide from him, Mr. Sick is everywhere. At restaurants, on the train, at the holiday party. Don’t get sick, get vaccinated, and send Mr. Sick packing.

PITCH - VMLY&R

When an asthma treatment this revolutionary comes along, it doesn’t just take your breath away, it gives it back.

PITCH - VMLY&R

Opioid overdoses happen every day and everywhere. Be ready, because when seconds count, you can’t wait for the ambulance to arrive. YOU are the first responder.

PITCH - Arnold NYC

The pitch assignment was for a new asthma medication in a very saturated category. We knew that people were feeling frustrated and stuck in their chronic condition. So, what if we could talk to them in a way that wasn’t typical pharma speak? The result: Asthma is a Hater.

LAUNCH - VMLY&R

How do you convince parents whose children have food allergies that they should trust their kids when they’re away from home? Start talking about it.

LAUNCH - McCann Humancare

The assignment was to come up with the next evolution of BMS’s campaign for the breakthrough cancer drug, OPDIVO. Our answer was to create a campaign that’s simultaneously more breathtaking in its scope and sweep and more intimately human in its tone.

LAUNCH - Arnold NYC

The assignment was to launch an entirely new type of cholesterol drug, a medical breakthrough that, if marketed correctly, was sure to become a blockbuster. 

This campaign scored off the charts with consumers.

PITCH - McCann Humancare

How do you get people with Type 2-Diabetes to consider an injection over a pill?
Have you heard about our friend, Vic?…

PITCH - ARNOLD WORLDWIDE

How do you get people to go to Olive Garden? Just remind them it’s loved by the entire community, and oh yes, those free breadsticks don’t hurt, either.

LAUNCH - VMLY&R

How do you get dermatologists and HCPs to consider a new treatment for Atopic Dermatitis? They’ve been using steroids for years because they work. But they’re not for everyone and certainly not long-term. Steroids have been around for 60 years, and the answer for a new treatment in a new century suddenly presented itself.

PITCH - Arnold, NYC

120 Sports, a subsidiary of Sports Illustrated, is an app and website for sports geeks. But rather than only focusing on the big 4 like ESPN, they also serve up coverage of softball, lacrosse, even bull-riding. And they deliver it in 2-minute video segments.